\n<\/h3>\n<\/blockquote>\n
<\/h1>\n
Populating the Welsh Digital Landscape<\/h1>\n
<\/h4>\n
<\/p>\n
Awr Cymru (Awr=Hour, Cymru=Wales)<\/i><\/h4>\n
Have you, your business or your organisation considered the value of marketing in Welsh? Major brands such as Adidas, Budweiser and Carlsberg understood the benefits during this year\u2019s EURO 2016 tournament as the tweets below demonstrate.<\/p>\n
<\/p>\n
So what are the benefits? Only a handful of people over 16 speak the language, right?<\/h2>\n
Let\u2019s look at the numbers. You want your marketing to have an impact with your customers, people who are likely to want to use or pay for your services.<\/p>\n
Within Wales there are 400,000 Welsh speakers over the age of sixteen, add to that number an estimated 100,000+ Welsh speakers who reside in England. That\u2019s half a million of a potentially highly engaged audience.<\/p>\n
But Welsh language marketing has an impact beyond those who speak the language. Consider the number of non-Welsh speakers who have put their children through Welsh medium education? And those who may have no direct tie to the language but appreciate that it\u2019s a positive piece of the makeup of Wales and Britain as a whole.<\/p>\n
A recent survey found that 85% of the Welsh populace thought the Welsh language was something to be proud of, that\u2019s 2,100,000 people over the age of 16in wales alone.<\/p>\n
So when your Welsh language marketing message goes out, you\u2019re creating a positive impression that will make you stand out amongst your competitors\u2026\u2026<\/p>\n
<\/h3>\n
<\/p>\n
What is Awr Cymru, the Wales Hour?<\/h2>\n
Awr Cymru has four primary aims and goals<\/p>\n
\n
- To promote the use of the Welsh language as a marketing tool.<\/li>\n
- To raise awareness in the value of the \u201dWelsh Pound\u201d<\/li>\n
- To offer support and training to individuals, companies, institutions and the 3rd<\/sup> sector with regards training and best practice in relation to digital marketing.<\/li>\n
- To act as a positive voice for the Welsh language business and marketing community.<\/li>\n<\/ol>\n
<\/p>\n